4 tips on how to improve business presence in Google

Photo by Caio from Pexels

What are the secrets that Google has? Google is the biggest search engine and you should use it as an advantage for the business. Today we will share four interesting aspects of Google marketing. 

Meta descriptions with great accuracy

There has been a heated debate in SEO circles for years about the relevance of meta descriptions. Officially, they are not a factor that influences your own ranking. This has been emphasized several times in the past by Google. Our online marketing tip at this point is nevertheless to fully concentrate on your own meta descriptions! Because, although they may not be a „hard“ SEO factor, they can still have a major influence on the click rate of the users.

An appealing meta description attracts the searcher’s attention, gives a foretaste of the content waiting in the article and thus arouses the interest of those looking for information in this context. It is important to observe your own behavior here. This way you quickly understand why some meta descriptions provide good click-through rates and others don’t.

Work with the Google Search Console

Is your team already working with Google’s Search Console? If not, it’s time! Because this free tool from Google can, if used correctly, improve your own search engine optimization many times over! In Google’s Search Console, you don’t just see how many organic views are generated daily via Google.

You can also see which search terms the searcher has typed in before clicking on their own results. This is super interesting because you gradually get a better understanding of the words with which potential target groups search for the offers of your own company. And above all, understand for which search terms you should improve!

Use Google’s SEO tips yourself!

One of the simplest online marketing tips in the area of ​​search engine optimization is to stick to the tips and guidelines from Google itself. In addition to a tip from the category “not seeing the forest for the trees”, this tip is still no less effective. After all, which tips for good rankings could be more effective than those from the source itself? It is recently known that the real key to the algorithm and its factors is a well-kept secret from Google. Much of what is described in the relevant SEO blogs are only guesses. So why not use the tips of those who are responsible for controlling the algorithm? Do you want to learn a little hack? Twitch streams are ranked perfectly in Google. Buy Twitch followers and gain more confidence to engage with the stream watchers.

Google My Business profile conscientiously

To be found locally is a great challenge for many companies! The search and purchase behavior of users has changed significantly over the years – especially in the corona pandemic! The search for the right company – locally and nationally – usually begins on the world’s largest search engine, Google. Anyone who is not found here will miss a lot of potential customers! Google My Business is the key to success here (one). Because local findability and your own Google My Business profile go hand in hand. It is important to maintain your own profile, to fill it up with pictures for the respective categories and new information. If you then manage to motivate your customers to give new reviews on an ongoing basis, the probability increases that you will be found with a higher probability in future searches.