#YOOXSOCCERCOUTURE 2018 – Where Fashion meets Soccer

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We know which teams have qualified for the World Cup. We know the group draw. Now all that’s left to discover is the exclusive #YOOXSOCCERCOUTURE sweatshirt and T-shirt collection for this summer 2018 in Russia.

Some of the world’s most fashion-forward brands take the field with YOOX interpreting their nationalities through prints and unique designs. From Brazil’s Isolda, where the cradle of football stands, and Spain’s Delpozo where la Roja is majestically redefining the game while the brand is doing the same for the codes of Couture, to Kolor from Japan, which simply plays with color, and Glenn Martens’ Y/Project, who shows that he is a real red devil. Esteban Cortazar, who represents Colombia, has chosen the butterfly because it is very symbolic in the country; Koché, whose PSG jersey project redefined the world of sportswear recently, reveals the energetic colors of France, as well as Marques’Almeida who takes the field with an abstraction of the Portuguese flag while still feeling sporty and Vivienne Westwood’s support for many of the most important world challenges, which need global cheer just like the big game.

Paying homage to the dominant look of Eastern European aesthetics in current fashion, we picked two designers from the host country Russia: the cool Walk of Shame and directional Alexander Terekhov that represent Russia in two different ways using imaginary and colors of the country.

The #YOOXSOCCERCOUTURE all-star team is composed of:

  1. Belgium – Y/Project
  2. Brazil – Isolda
  3. Colombia – Esteban Cortazar
  4. England – Vivienne Westwood
  5. France – Koché
  6. Germany – 11 by Boris Bidjan Saberi
  7. Japan – Kolor
  8. Portugal – Marques’Almeida
  9. Russia – Alexander Terekhov
  10. Russia – Walk of Shame
  11. Senegal – Nio Far x Mwami
  12. South Korea – pushBUTTON
  13. Spain – Delpozo
  14. Switzerland – Ottolinger

This line-up is sure to take the partnership of YOOX and cult magazine Sepp Football Fashion to new heights. Past collaborations featured cutting-edge and established designers such as Ami (France), Dries Van Noten (Belgium), J.W.Anderson (Republic of Irland), Marni (Italy), Opening Ceremony (USA), Paul Smith (England).