YOOX LAUNCHES 8 BY YOOX – F/W 2018/19

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Famed for its ability to bring together the best of human design and cutting-edge technology, YOOX is pushing the boundaries to provide its customers with an exclusive brand that perfectly meets their needs and desires.

Before putting pen to paper on each collection, the YOOX design team uses advanced, proprietary artificial intelligence tools to review content from across social media and online magazines in key markets with a particular focus on fashion influencers. This insight is combined with predictive indicators into emerging lifestyle and style trends, analysis of own data from products sold on its site, customer feedback, industry purchasing trends as well as text search and image recognition. The result is a dynamic mood board that allows the design team to tap into the pulse of our customers, providing inspiration before they start to conceive items for the collection including everything from shape trends to colours, sleeve lengths, neckline shapes, fabrics, textures, heel heights and price points.

Federico Marchetti, Founder of YOOX and CEO of YOOX NET-A-PORTER GROUP, said: “We are always exploring the frontier between Human and Machine; it’s been part of our DNA since I invented YOOX in 1999. Today we are combining the latest artificial intelligence with the human spirit and creative talent of our design team. Technology is usually invisible to the customer; 8 by YOOX makes it desirable and tangible.”

The Fall/Winter 2018-19 collection will debut on YOOX on November 6th and the Spring/Summer 2019 collection in January 2019. The introduction of the inaugural collection follows a positive soft launch and year-long testing period.

The biannual collection will consist of easy-to-wear essentials that are timeless in style and designed to adapt to an individual wearer’s body contours thanks to the silhouettes chosen. The colour palette for the first collection is neutral and includes t-shirts, jackets, coats, dresses, trousers and sweaters, all designed to create a versatile look that can be enhanced by a range of elegant and practical accessories.

Its name, 8 by YOOX, or “Otto” in Italian recalls the symbol of the infinite and the perpetual motion to symbolise the innovative research that sits behind its creation. The design of the 8 by YOOX logo is a play on the OO of the YOOX name, which was chosen to represent the pairing of the binary code embraced by the Y and X of the male and female chromosomes. The double ‘OO’ refers to a technology always in dialogue with humans and their craftsmanship and talent.