VR.1 (VIRTUAL REALITY): THE CAP THAT’S KEEPING AN EYE ON SOCIAL MEDIA

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Official No Names (ONN) is a groundbreaking, narrative-led clothing brand that combines self development, lifestyle and technology like never before.  For our launch we unveil the Black Hole Collection, a limited edition range of premium quality caps titled: VR.1 (Virtual Reality), ES.2 (Elements) and SE.3 (Space). All three designs represent ONN’s commitment to individual style and the power of augmented reality to enhance everyday life.

The VR.1 (Virtual Reality) is a hat created for those who want to move with style and stealth. In this technology-driven world, we are bombarded by information from a multitude of sources. The VR.1, with its 5-panel snapback design and jet-black colour way, promotes the importance of protecting our mind set at all times. To accompany the launch we have created an online campaign depicting ONN Agents in the Virtual Reality world fighting to expose the dark side of social media. Will they prevail and champion the importance of reconnecting with the inner-self? Tune in and find out.

The VR.1 (Virtual Reality) is one of only 150 caps from the Black Hole Collection now available to the public via our online portal (insert URL). It’s the place where you’ll discover ONN World and learn more about our mission to help people realign with themselves and the planet.

Black Hole Collection caps are made from materials that are ethically sourced and enhanced by the latest augmented reality tech to gamify learning, build communities and unlock special offers for future products. ONN serves a rapidly growing, fashion-forward audience, who desire high quality apparel but also realise that ignoring the plight of our planet and the importance of personal well being is a luxury none of us can afford.