Theory Spring/Summer 2018

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Sportswear, Workwear, and the New American Uniform. Referencing the works of artists Sean Scully and John McKracken, Theory’s new men’s Creative Director Martin Andersson gives us a fresh take on American sportswear for Spring 2018. “I was looking at the suit, and I was thinking about other traditional expressions of work wear, like boilers and UPS delivery uniforms,” says Andersson. “Giving these standards a beautiful, subtle color palette, and mixing our tailored pants and jackets with clean, sport-inspired pieces – this is really the modern way to dress for work.”