‚Beauty Community‘ comes off the back of their Juno Award nominated album ‚Play For Keeps‘ which featured the single, „So Down Low“. The track amassed over 25 million audience impressions, peaked at #12 Alternative Rock, and was featured in a Canada-wide advertising campaign for Fido.
„Looking back, it kinda blows my mind thinking about all the different conversations we had about the new album and how much we supported each other through the process of making it. I guess it’s not exactly a surprise but a nice reminder that four different people with different tastes can come together and create something.“ says Elwins bassist Francesco Figliomeni.
The Elwins had never entered the studio with so many songs before. With the upcoming release each member converged on the studio with strong material of their own on offer. The introspective ballads seemed to pervade each songwriter’s creative impulse, weirdly putting some pressure on the band to figure out what this record was all about.
There seems to be an overtly upbeat spirit to the songs and a sensitive, inquisitive sentiment within Beauty Community – a particularly refined and dynamic display of the band’s powerful pop songwriting chops. A close listen suggests that certain things are being processed; relationships, life, the sense of (and not) belonging. In the end, Beauty Community is the work of an experienced unit – a band of brothers who know when to push each other out of comfort zones. There’s plenty here for Elwins faithful to cling to but also tasteful explorations that shed new light on the band.