SUNNEI Spring/Summer 2018

Pacific Sunwear of California Inc

SUNNEI_ss18_fy10

Loris Messina and Simone Rizzo – the creative duo behind SUNNEI – set out for Spring/Summer 2018 to celebrate youth, the Italian way of living, irony and signature attention to details. The collection is SUNNEI’s take on everyday life and exudes a sense of ease, recalling the last day of school. A hallucination of the past, this familiar feeling surfaces inside the halls of a “liceo artistico,” a high school for the arts, filled with the desire to create. This flashback collides with the new Milano – far from touristy sights and seen through the brand’s closeness to collaborators and long-time friends from various disciplines.