SOHO REZANEJAD NEW SINGLE + VIDEO – „GREED WEARS A DISARMING FACE“

Pacific Sunwear of California Inc

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The single marks the first in a series of videos, which will be themed around a different Archetype from the record. Speaking about the concept, Soho says „“The first passage in the video relates to the record’s overarching narrative and title, Six Archetypes. Apple seeds rest in my hand while I sleep, searching for my mother in a dream — a reference to the orphan complex that Carl Jung writes about. He thought that children orphan themselves by abandoning their heritage for the pursuit of a particular quest, one which in no way fits their parents‘ or caretakers‘ expectations. In a different sense, one can become orphaned from society. An idea or ideology can become so common that the mass establishes a system of expectations: one person’s idea becomes the people’s image. So what choice do we have other than to be orphans? I am drawn to this archetype because it possesses qualities shared by all visionaries of the world. Inasmuch as the orphan relates to being alone, it’s also about the obsession for breaking and challenging systems.”