Porsche Design and PUMA celebrate the launch of a new sportswear collection

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BERLIN, GERMANY – FEBRUARY 21: General view during the launch event for the first high-end sportswear collection from Porsche Design and PUMA at Kuehlhaus Berlin on February 21, 2019 in Berlin, Germany. (Photo by Isa Foltin/Getty Images for Porsche Design AG)

“Driven by urban dynamics” was the concept presented in style at yesterday’s launch event for the first high-end sportswear collection from Porsche Design and PUMA. The Kühlhaus Berlin event space offered the perfect setting for various perfor- mances, staged to showcase the progressive and dynamic nature of the collection.

The two brands complement each other perfectly, bringing together success stories and ex- periences from the world of motorsport in this new partnership. The timeless, technically inspired design and premium know-how from Porsche Design combines with PUMA’s sports expertise to create the perfect synergy, as can be seen in the collection in the form of inno- vative cushioning systems for sports shoes, ultra-light materials and taped seams.

The principle of being “ready to react” underpins the entire range, which includes active wear and leisure sportswear plus sports-inspired statement looks. The collection sets new func- tional and trend-setting benchmarks thanks to innovative features and materials, including Dual Thermo-R technology, which responds to skin temperature, breathable evoKNIT mate- rial, used to create functional knitted zones, PUMA CELL technology plus unique Hybrid and Jamming cushioning systems. Technical details, cut-outs and dynamic patterns enhance the visual identity of the collection.