Going into its third spring collection in America, Slovakian-based Novesta is launching new colourways for the brand’s hero sneakers STAR MASTER low top and STAR DRIBBLE high top as well as introducing a new STAR MASTER SLIP-ON sneaker. Bloodworth & Company will manage North America brand sales.
The Novesta story began in 1939 when the famous shoemaker Jan Antonin Bata opened a factory in the small town of Partizánske in the middle of Slovakia. Since its debut, Novesta had become one of the most popular brands throughout Europe. Novesta’s unique sneakers, which pair imaginative design with timeless sophistication, are a favourite around the world. The brand is dedicated to manufacturing shoes according to the highest environmental standards, using materials such as natural rubber and 100% cotton and linen. These certified materials allow Novesta to produce ecological footwear of the highest quality. The natural rubber sole is machine-pressed onto the body of the shoe. The shoe is then finished by precise manual work completed by skilled craftsmen. This ethnical and ecological process results in tire marks around the outsole which is Novesta’s trademark look. The Novesta signature outsole features the brand’s signature TRAMPKY GUY. „Tramp“ is the slovakian word for hiking, and „TRAMPKY“, is what Slovakians use to define sneakers. During the 1950’s, hiking became the most popular recreational trend across Europe for nearly a decade. In honour of this, Novesta created the first shoe to accommodate all of Europe’s hiking needs. In 1960, the „Trampky Guy“ was born.
The S’18 collection is based on a multiple of classics with the core style of Novesta presented in Japanese denim. Novesta’s classic models emerged in the 1940’s and ’50’s and gradually became the shape of European footwear. Denim has a history as an American textile, brought to Japan in 1945 as military surplus products after WWII. Supported by the fabric dye experience and cotton textile production, Japanese denim has become one of the most prestigious and classic textiles in the last seventy years.
Novesta styles featuring Japanese denim are created with respect for the legacy of both cultures, defining a new basic for Spring 2018. New colours in the classic STAR MASTER and STAR DRIBBLE include BLANKYT (ice blue), BLUEPRINT (an exclusive Slovakian print), and Japan Denim in Black, Blue, Grey, Navy, and Red. The new STAR MASTER SLIP-ON is available in a variety of colours, and the STAR MASTER COLOUR SOLE features new White uppers with a choice of Pink, Orange, Navy, Green, Red, or Yellow soles.