NICO DIDONNA LONDON – Designer Interview

19Name Brand: NICO DIDONNA LONDON

Name Designer: NICO DIDONNA

Established: 2004

Kind of Style: CLASSIC WITH BIG TWIST

Instagram: NICODIDONNA

1. Please discribe yourself and your brand and its evolution in the past seasons

I’M AN ITALIAN BORN LIVING IN LONDON,GRADUATED WITH AN H.N.D. IN FASHION AND THECNOLOGY AT THE FAMOUS LONDON COLLEGE OF FASHION.
WHILE IN COLLEGE I STARTED A T-SHIRTS COLLECTION TO PAY FOR THE STUDIES.
THE TSHIRT WERE SO POPULAR THAT I CONTINUED AFTER THE GRADUATION  EXPANDING YEARS AFTER YEARS.

SUBSEQUENTLY WAS APPROACHED BY A LOCAL BOUTIQUE TO COLLABORATE WITH THEM THIS PUT THE LABLE ON THE WIDER MARKET .

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2. Best and toughest part of designing a menswear collection.

MENSWEAR ARE NOW BECOMING INCREASINGLY LESS CHALLENGING,THE YUNGER GENERATION EMBRACE GENDER FLUIDITY MUCH MORE THEREFORE THE ARE LESS STIGMAS TO HAVE IN MIND WHEN DESIGNING .

THE BEST PART IS SEEING PEOPLE FROM ALL WALKS OF LIFE ENJOYING THE CREATION I MAKE .

THE TOUGHEST PART IS TO KEEP IT REAL.

3. What sources of inspiration are your biggest influence?

MY MAIN INFLUENCE IS  PEOPLE IN PLACES I FREQUENT ANDTHE STREET , I SEE IN THEM MY FUTURE CUSTOMER,HOWEVER THE INSPIRATION CHANGE FRON SEASON TO SEASONS;GEOMETRICAL FORMS AND ARCHITECTURE SHAPES SEAM CALLING ME TO THE DRAWING BOARD  MOST REGULARLY  WHEN MAKING RESEARCH .

 

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4. What was your favorite collection so far?

THEY ARE MY BABY AND EVERY COLLECTION HAS A PIECE OF ME  AND ALL OF ME IN CREATING IT .
I PREFER WINTER COLLECTION  THEY ARE MORE EXPRESSIVE .

5. How much of your success do you credit to the education you had?

TECHNICALLY? BEFORE THE EDUCATION I ONLY HAD MESSY IDEAS THAT ONLY LIVED IN MY MIND.

EDUCATION HELPED TO ORGANIZE THEM AND PUT THEM INTO PRACTICE  IN THIS CASE INTO 3D FORMS THAT GIVES TO MANY PEOPLE ENJOYMENT AND EMOTIONS.

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6. What genre of music best describes your collection?

IF THERE WAS A BLEND OF ROCK,CLASSIC,AND JAZ MIXED TO THE MODERN BEAT THAT WILL BE MY MUSIC,I LOVE MUSIC AND I LISTEN TO IT ALL THE TIME JUST DIFFERENT BEAT FOR DIFFERENT MOOD TO DIFFERENT TIME OF THE DAY

7. How do you choose your models for your shows and campaigns?

IT IS NOT VERY EASY CHOOSING THE MODELS FOR THE SHOOT USUALLY WE CAST THEM FRON AGENCY HAVING SOME CONTINUITY IN THE MESSAGE THAT WE WANT TO CONVEY .

CLASSIC WITH A TWIST IN MODERN KEY

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8. Do you have any favorite male models?

LOL THAT HARD , THEY ARE RIGHT FOR THE CAMPAIGN AND THAT SEASON

9. Where do you plan to take your brand next?

EXPANDING IS ON THE CARDS,  REACH OUT PLACES WHERE NICO DIDONNA IS NOT PRESENT AT THE MOMENT, CAN YOU HELP?

10. Beside fashion – do you have any special talents?

I LOVE COOKING AND PAINTING  AND I DO THEM SO MUCH PASSION

 

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