Munsoo Kwon Spring/Summer 2018

Pacific Sunwear of California Inc

Munsoo-Kwon_ss18_fy18

Munsoo Kwon‘s Spring/Summer 2018 collection talks about today’s social phenomena of individualism with the raise of single-person household. From the Yuppies (young urban professional in the early 80s), and the Bobos (people who espouse the both values of the counterculture and the materialism; a bourgeois bohemian in the 21st century digital era), to the Yolos (people with the view that one should make the most of the present moment without worrying about the future; acronym for “you only live once”), Munsoo Kwon explores the fascinating history of the individualism that has changed and reflected the values of the times.