We had the distinct pleasure of learning more about the man behind the brand, MOBS, Alexandre Benaim.
MOBS strives to provide high quality, comfortable shoes for people to use wherever they go. The simple, elegant, and functional designs harmoniously marry utility and style. MOBS combines modern atheltic construction techniques and premium material.
DESCRIBE YOURSELF IN THREE WORDS
“Happy, Relaxed, Fearless.”
HOW DO YOU MANAGE ALL OF YOUR PROJECTS AND UPCOMING PROJECTS?
“Desire, Consistency, and Patience.”
A SKILL YOU ARE WOKING ON MASTERING?
“Launching a new product.”
BEST WAY TO DECOMPRESS?
“For everyday life, green tea. Otherwise, spending 20 days in the South of France sounds perfect.”
HOW DID YOU BECOME INTERESTED IN FOOTWEAR DESIGN?
“I have been attracted by art and design since primary school, as I used to be much better at drawing than writing. The funny part is that I fell in love with shoes before I turned eight, and more generally with fashion and styling”.
EVERYONE HAS REMARKED THE EXTREME COMFORT OF MOBS SHOES, WHAT IS THE SECRET?
“The magic recipe! We design and engineer real athletic in-soles and out-soles, combined with natural leathers throughout. Close attention to detail allows us to offer the best possible comfort.”
WHAT IS YOUR SECRET TO STAYING RELEVANT IN THE MARKET TODAY?
“Concentrate on the essentials, follow your gut, and keep it clear and simple.”
WHO WOULD YOU DESCRIBE IS THE QUINTESSENTIAL MOBS CONSUMER?
“Any active, nomadic people, with a free state of mind.”
DESCRIBE YOUR PERSONAL STYLE
“I would consider my style as classic-informal, or street chic…similar to my designs.”
WHAT WORDS OF ADVICE WOULD YOU GIVE A BUDDING DESIGNER IN THE INDUSTRY TODAY?
“Do what you want, but don’t ever forget your origins and obligations if you want to move forward.”