Liam Payne for HUGO Bodywear Campaign

BoohooMan - Logo
Bally UK Spring Summer 2019 Collection for him
Pacific Sunwear of California Inc
Orlebar Brown

Sporting HUGO’s various underwear styles and tanks, Payne shows off his chiseled six-pack. Discussing the outing, Payne shares, „I feel lucky that as the face of HUGO, I get to front iconic campaigns such as this.“

Mert & Marcus photographs Liam Payne for HUGO’s Bodywear campaign.