Javier Giron – exclusive Interview with the JNORIG Designer!

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Name Brand: JNORIG
Name Designer: Javier Giron
Established: 2017

Instagram: @JNORIG

1. Please describe yourself and your brand and its evolution in the past seasons.

I would describe myself as a very perfectionistic but impatient person, a combination that isn’t always harmonious.
JNORIG reflects that perfectionistic side of me, in the quality of the garments and finishes; I always take a lot of care of each garment consistently improving each detail.

We are still growing as a brand and I think each season we focus more on designing garments that are masculine and sporty yet also reflect the elegance of men, creating a link between sportiness and sophistication.

2. Best and toughest part of designing a menswear collection.
In my opinion the best thing about designing for men is that I can create things that are not as explored yet as they are in womenswear.
For example men nowadays dare to wear garments that used to be classified as feminine, such as skirts or corptops. I think we live in a time where I can give men the opportunity to express himself without going too far. There is still room for innovation. And of course it’s great I can design things that I personally want or am looking for but can’t find in stores, which is cool!

The most difficult thing is to find a balance between innovation and commerciality, men are very intuitive when it comes to buying clothes, so I try to find a balance in my design to reach a wider audience.

3. What sources of inspiration are your biggest influence?

I love traveling, getting to know new places, cultures and their anthropology.
For this reason I based the inspiration of my collections around different cultures in the world, either from the past or the present.

For me there is no bigger resource with a more infinite amount of ideas then the human race, or to be human.

4. What was your favorite collection so far?

My favourite collection is always the current one that I’m working on right now. This is because I love seeing the result of an idea that has come to reality.

I enjoy seeing how the collection comes to life.

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5. How much of your success do you credit to the education you had?

I think that success does not depend so much on education. I much rather believe that success is synonymous with effort and hard work.

6. What genre of music best describes your collection?

I would say a mixture of what I personally like, a mix as I am, which can be from electronic music through to R&B to alternative quiet music.

7. How do you choose your models for your shows and campaings?

We take a lot of care in the models that we choose. We look for boys that provoke some sensation, either sexual attraction, something pleasant or simply surprising.

8. Do you have any favourite male models?

Not really! I like to work with new faces, most of them are guys who strive to do their job well, are young and learn fast.

They often positively surprise me!

9. Where do you plan to take your brand next?

We want to grow to become an internationally recognised brand, but for now our next step will be to open our online shopwhen our SS18 collection will hit stores