IVANMAN – Spring/Summer 2018


Beuys is back — or at least his iconic vest. The IVANMAN Spring/Summer 2018 collection is inspired by both the German artist Joseph Beuys and typical work wear. This season’s show creates a bridge between the artist’s signature vest and traditional blue overalls. Intensive blue tones, oversized cuts and relaxed vests are presented with a summery feel, and uniform work wear is reinterpreted with lacing details and colorful accents. What remain true to form are the highly practical pockets. In cooperation with Monokel Berlin, custom-tailored jackets with a modern esprit bring the worker’s look into new social circles.  The Spring/Summer collection is an indigo blue interaction between art and work, thus retaining a balance between new ideas and the authentic IVANMAN style.

Photo: Kowa-Berlin