Houston X – ‘The Forest’

BoohooMan - Logo
Opposuits
Pacific Sunwear of California Inc
Bally UK Spring Summer 2019 Collection for him
Orlebar Brown

London artist Houston X comes through with new single ‘The Forest’ – a melodic and buoyant track in true Houston style and a sinister hint towards betrayal and dark secrets.

Often referred to as London’s answer to Travis Scott, Houston X comes through with his first instalment of a big year, a new track which is as ethereal and dreamy as it is dark and menacing. ‘The Forest’, produced by Diego, is an expression of secrets and using “what we did in The Forest” as a potential tool for revenge. It’s a showcase of versatility as Houston switches effortlessly between his signature atmospheric melodies, contemporary trap instrumental and surprising yet traditional guitar riffs. There is no doubt that Houston is carving out his own unique space in the scene, it’s almost hard to mirror this young artist against anyone else coming out of the UK.

With a feature with Young Ali, the previous DJ Snake collaborator, as well as US heavyweight Saint Jhn on the way, this is only the beginning for X. His unshakeable talent and eye-catching uniqueness certainly hasn’t gone unnoticed having been chosen to perform at RCA’s ‘Ones To Watch’ showcase last year as well as performing alongside Yung Fume, Avelino and more. At each show this new artist has stage presence and audience engagement almost matching, if not, surpassing that of these already heavily cemented artists in the scene.

As a young boy Houston grew up in an international church in Slough where his mother encouraged him to take part in the choir; although his confidence in singing back then was minimal, he found himself sitting at the back and observing. This is where he found a fascination and underlying talent for melody – he’d hum under his breath to the traditional choir ballads and create contemporary melodies that aligned with the current music climate and his interest in grime music. At this time, UK legends like Snap Capone, Ghetts and 67 were his music library and it wasn’t until his best friend at University started putting him onto the new wave of trap, his life changed. Growing up in Slough where uniqueness was scarce, his friend opened up to a world he wasn’t used to; Future, Lil Uzi Vert, Playboy Carti were then his daily soundtrack and go-to’s for inspiration, and then he heard the kings of individuality Kid Cudi and Travis Scott. Their totally unique atmospheric, ethereal and airy beats where something he’d never heard before and struck a chord within him. He now brings this energy to this side of the pond, taking inspiration from all of his favourite artists and marching to his own beat.

With previous tracks picking up support from various industry moguls, a Highsnobiety premiere and BBC 1Xtra premiere all under his belt, as well as backing from all specialist radio stations (just in the first few months of seriously making music) as well as rapidly picking up fans and more of a cult following at every single performance he does, the future is looking abundant for X.