HIROMI ASAI presents its Spring/Summer 2019 Men’s collection themed “Eden” exhibiting luxurious styles with romance and beauty produced by looms that are hundreds of years old.
Presenting a new cotton shirt collection created by historic Kimono cotton, Ise-Momen, the collection uses the one workshop left that works with this fabric in Japan to create unique and smooth patterns. Originally used for summer cotton bath robes, this material absorbs sweat and becomes softer over time. HIROMI ASAI produced premium casual shirts using this high-end cotton, creating not only durable and comfortable clothing, but stylish silhouettes for any occasion.
HIROMI ASAI is a men and women’s fashion brand creating simple yet refined styles made by the finest Japanese textiles. Created in 2016 by New York- based fashion designer, Hiromi Asai, the brand uses traditional Kimono manufacturing techniques developed over several hundred years ago.
Produced by Japanese craftsmen, the brand values the quality of all products and designs them to be both contemporary and functional. HIROMI ASAI hopes to reverse the trend and bring Japanese garments and Kimono textiles back to its rightful place in fashion.