HETA is a high-end casual menswear brand with a touch of avant garde. For Fall/Winter 2017 collection the brand was inspired by youth and subcultures, redefining the high end.
“We have created something new by making the guard of complete and incomplete, organized and disorganized vague. This has similarities to the incomplete youth and therefore we have merged this idea with the youth culture. By adding details such as cuts which look as if it is still in the fitting stage, we tried to express another type of beauty which is different to the one that comes from the complete stage of a garment” – said the designer.