The Spring/Summer 2019 collection from Han Kjøbenhavn is inspired by the time when computer technology entered our daily lives and the changes from being kids playing outside in the fields, to become “indoor kids” spellbound by the electronics. The collection represents the contrast between nature and technology by fusing natural, traditional fabrics and floral artworks with modern, technical fabrics and artworks inspired by electronics and classic video games.
This theme is also shown through the SS19 campaign. It is an homage to this digital era, unfolded as an integrated part of the brand’s website. It invites people to interact with their site and gives us a nostalgic feeling while browsing the collection.