The title of GmbH 2nd collection comes from the lyrics of Kraftwerk, the German forefathers of techno. “Europe Endless” suggests a utopian vision of Europe, without borders or limits, and with infinite possibilities or better lives for all.
Inspired by everyday life, this season GmbH reference their fathers after seeing an elegant older Turkish man in the street outside their studio. Their fathers came from Turkey and Pakistan respectively and brought with them their Middle Eastern idiosyncratic sense of dressing.
The SS18 collection proposes a more complete silhouette including tailoring and accessories paired with GmbH’s industrial sportswear offerings.