Gcds_ss18 campaign15

The GCDS campaign for Spring Summer 18 is at once a celebration of all the friends and memes GCDS created during the past seasons, as well as a new landscape to the celebration of the outsiders.

LA based director and photographer Nadia Lee Cohen is the perfect match with the GCDS world, Ironic and fresh the Video for SS18 is the perfect tool to create a splatter momentum where the stars Pamela Anderson dies on screen for the first time, surrounded by the many cameos such as – Brooke Candy, Leo Mandella, Caroline Vreeland, Lily Summer.

Each characters represent a vicious of the modern time, taking us to the final act, the video is a statement of how violence should stay only in movie. The narrative tells about a grotesque place where everyone is fab their own way and the patriarch of the entire group is an old lady with a receding hairline that turns into a murderer when she feel de-throned in her own house.