As one of the leading lights in the thriving UK Hip Hop scene, last months announcement of Fliptrix’s album release for ‘INEXHALE’ caused a riot of excitement. Already teasing us with the video releases for album tracks ‘It’s Like That’ and ‘Bagging Up Music’, Fliptrix now launches in to full album mode as he drops the single ‘New Breath’, as premiered by DJ Target on BBC Radio 1Xtra.
With his trademark mellow tone Fliptrix takes us on a luscious melodic journey, delving in to a variety of flows as his lyricism explores purpose in life and the social constraints around us on a daily basis. With eloquence and hypnotic undertones, Fliptrix pieces together an introspective masterpiece over the production from Chemo, exploring an array of difference from his well known boom-bap style of delivery. Bringing the record to life and adding further emphasis to the tracks themes via the premiered visual, Fliptrix’s words translate into images as we follow in the footsteps of the protagonist as he delves into a contemplative state of mind, surrounded by the serenity and simplicity of nature at its finest. In complete juxtaposition to its surroundings, Fliptrix finds himself searching for a series of lyrical clues amongst a cold, concrete, derelict building, leading him to a box of memories, all coming together to clearly reflect the inner turmoil of us fighting between a world of simplicity and freedom and that of monotony and constraints.
After revealing the full tracklist for the album this week, which is produced by Chemo, Molotov & Joe Corfield, fans and music critics are itching to hear as much as they can before the album is officially released on 24th August. With UK Hip Hop royalty Skinnyman, Ocean Wisdom, Capo Lee, Coops, Carmody and more all featuring across the 16 tracks, the album provides new talent, varying genre flavours and highly respected pioneers of the UK sound.
Released on his own label High Focus Records, which has grown to be the biggest independent Hip-Hop label in the UK over the last 8 years, being home to Rag’n’Bone Man’s early projects and most recently achieving an independent Top 40 with Ocean Wisdom’s Wizville album earlier this year, Fliptrix has released a staggering 7 projects since 2007. He is also a member of super group The Four Owls, who dropped 2 of the most classic records in UK Hip Hop history (‚Natures Greatest Mystery‘ in 2011 & ‚Natural Order‘ in 2015) and have successfully toured the world numerous times and collaborated with the legend DJ Premier on the monumental ‚Think Twice‘ single.