Études x The New York Times

Bally UK Spring Summer 2019 Collection for him
BoohooMan - Logo
Pacific Sunwear of California Inc
Opposuits
Orlebar Brown

With this season’s arrival, Études unveiled their newest collaboration featuring the renowned New York Times logo, centralizing around the general theme of history versus daily information.

Throughout this special project, Études appropriates The Times’s logo that in the past centuries and decades has become one of the most recognized symbols. By translating the news organization’s image onto Études’ new collection— with the inclusion of shirts, caps, scarves, jackets—the continual existence of stories is physically recalled into the everyday, making us remember that our generations are also there to be echoed in those to come.