Ernest W. Baker Fall/Winter 2018

Bally UK Spring Summer 2019 Collection for him
BoohooMan - Logo
Opposuits
Pacific Sunwear of California Inc
Orlebar Brown

Ernest W. Baker, the founder’s Grandfather, and early Detroit ad serve as a muse for the brand’s identity. Studying his personal journals from the 70’s & 80’s were the starting point for the Fall/Winter 2018 collection. A precise consideration for colors and feelings are referenced as an intention is made to create garments that feel as if they were taken from Ernest’s closet. Shades of brown leather, tonal checks and handmade sweaters in a chunky mustard yellow are used in reference to a palette of the 70’s, while the injection of color in purple velvet and electric blue give a more optimistic feeling of the 80’s.