DJ Spinall is the Afrobeats pioneer that has remained central to the global visibility of the culture rich genre that has taken over the world with its ability to make the heart beat and the feet dance. Visionary and experimental in his application to test the genres boundaries and move it in to new realms, he teams up with dancehall sensation Kranium for his new, self-produced release ‘Everytime’.
The inevitable partnership of afrobeats and dancehall on Spinall’s latest single is born from the soulful and tangible elements that each genre holds within its DNA. Spinall explains “I have made amazing hit records but this is special to me beyond words, a song for all for seasons“. Undiluted and authentic, ‘Everytime’ reflects the breadth, soul, energy and dance-inspiring intensity of black musical expression captured by two artists that sit at the very centre of it. Explaining how the record came to fruition, Spinall continues “I met Kranium for the first time in Uganda at a concert we both headlined, our friendship started from there. Fast forward two years later, we were in studio together in London and we recorded this magic ‘Everytime’”.
Featuring sweet percussive layers, a jazzy rhythm and traditional African drumbeats, Spinall twists the record into his untouchable sound with popping adlibs which are married perfectly to Kranium’s laid-back, seductive delivery, honest lyricism and Jamaican patois. The result is a sensuous, stirring number that sparks the dance within you. The partnering video, premiering on DJ Spinall’s YouTube channel and directed by Dalia Dias, captures both the bold and bright character and cultures of the duo with colour packed scenes playing a primary role in the visuals, alongside statement fashion pieces worn by the cast. Yet the sensual and alluring tone remains equally as prevalent. Glistening, sequin draped dancers and hazed out tones come in to play with Kranium performing to camera and Spinall remaining a central role, capturing the delicate and captivating tone of the record.