The cinematic, surreal video is taken from their upcoming album ‚Face the Brutality‘, out March 9th on the band’s own YAP Records. Produced by the talented Sjur Pollen, the video gives the viewer a glimpse into the madness of DATAROCK and perfectly captures the artistic and unique qualities of the long awaited third album.
DATAROCK’s playful brand of indie-dance crossover music has been featured everywhere from Workaholics to Vampire Diaries, to more than ten major EA games to various ad campaigns including Apple and Google — take one listen to the opening bassline of ‚Fa Fa Fa‚ and you’ll instantly recognize it.
American fans have been able to catch sight of the signature red tracksuits at festivals such as Coachella and Lollapalooza and late night TV programs like Jimmy Kimmel. Face the Brutality will be the synth-rockers’ first LP since 2009 and first output since their musical, The Musical, in 2015. Years in the making, ‚Face the Brutality‘ is an album for the bored and bitter survivors of 2017, an upbeat escape with substance.
The first track released at the end of last year, ‚Ruffle Shuffle‚ is a memorable return for the synth act – hooky, stylishly constructed and impeccably produced.