COACH PRE FALL 2019 COLLECTION

BoohooMan - Logo
Opposuits
Bally UK Spring Summer 2019 Collection for him
Pacific Sunwear of California Inc
Orlebar Brown

a sensory experience that explores the unique attitude of new york city—and coach’s place within it. a twilight world where rock-and-roll’s elegance is suggestive of alice cooper’s bold early 1970’s aesthetic.

elongated tailoring and tall, patchwork shoes. exaggerated handkerchief hems on floral dresses. lightly draped, soft leather and suede jackets—like a second-skin. brightly colored, cloud-like shearling “chubby” jackets and loveworn mohair sweaters—boldly graphic like vibrant abstract paintings. the dreamer bag evolves with a dressed-up kisslock closure, in lavish crafted patchwork over coach’s signature pattern.

collaborations with contemporary creatives based in china are at the heart of the collection as they reimagine coach’s beloved dinosaur, rexy. sui jianguo’s t-rex sculpture is photographed to create a distorted photo print. music collective yeti out incorporates rexy into their signature graphic round face.

zhu jingyi playfully recontextualizes our mascot in an authentic ink drawing and graphic artist guang yu reimagines rexy in a fierce hand-drawn graffiti print.

a disciplined color palette creates a sense of structure and impact, with each look composed of silhouettes dipped in subtle shades of a single hue. the collection plays through the spectrum of the rainbow, making a bold visual statement.