BRACHMANN – Lookbook S/S 2019

Orlebar Brown
BoohooMan - Logo
Pacific Sunwear of California Inc
Bally UK Spring Summer 2019 Collection for him

„In January 2018, shortly before we started working on the new summer collection 2019, we discovered on Instagram images of one of Frank Lloyd Wright‘s (not so famous) building – the Johnson Wax Headquarter. We were struck by the timeless modernity of its design language, its effortless construction, and its balanced colour composition. It became immediately clear to us that we wanted to create a playfully minimalist col- lection inspired by this architecture‘s gentle strengths, filigree contours, and minimalist opulence. BRACHMANN‘s 2019 summer collection takes the airy mood and organic elements of Frank Lloyd Wright’s architecture and transposes them into contemporary fashion. Long and flowing pleats in dresses, blouses, trousers, and coats, resemble the building’s superbly light pillars. The sleeves‘ rounded raglan constructions mirror the arcs in its lucid roof construction. The dynamically organic structures are translated into falling pleats that open when moved, while vertically structured fabrics like corduroy or subtle pinstripes designs take up the verticality of the spacious room impression. Translucent fabrics play with the spherical light effects and the dreamy atmosphere in the swimming pool. Different haptical characteristics of the building‘s materials can be retrieved in different fabrics like silk, cotton batiste, cotton, light merino wool, and corduroy. The collection‘s colour palette transposes the buildings colour mood into today ranging from warm gold, beige, rosé, to bronze, while light blue, teal, and white set counterpoints.“

Photography: Sebastian Donath
Styling: Charlotte Gindreau
Hair & Make Up: Christiane Buchholz
Retouch: Jan Kwiatkowski
Female Model: Maj van der Ven (Core)
Male Model: Louis Walter Poll (Iconic)
Location: Stilraum Berlin
Glasses: Veronika Wildgruber Eyewear
Shoes: Zign (pp. 5,6,15,16,17,19)