Global online fashion retailer, boohooMAN.com, is excited to announce an upcoming collaboration with Seattle based rapper and songwriter Lil Mosey. As part of the collaboration, the 18-year-old rising star will be the face of the online re-tailers latest tracksuit edit campaign, set to launch globally on boohooMAN.com on Monday 3rd February.
The collection is for people who don’t want to sacrifice on comfort but still keep their fit, fresh. boohooMAN’s latest tracksuit drop draws inspiration from brutalist architecture and advanced innovative technology to create a collection which creates balance through contrast. The collection embraces minimalism whilst highlighting functionality, offering pieces that are comfortable, clean and well-designed. By using opposing elements the collection pairs clean, understated design with functionality to create fits which look not only sick but can be flexed 24/7.
The drop combines monochromatic shades such as black and grey with lighter colours such as turquoise and green, cleanly offsetting each of the pieces to create a consistent balance throughout the entire collection. Whether you’re on something low-key or need a statement fit, this collection has you covered. The shoot itself is minimal yet futuristic, complimenting the collection and reflecting an immense future set for both Lil Mosey and boohooMAN.
‘‘We welcome Lil Mosey to the boohooMAN family with open arms. His eccentric, youthful style in addition to his undeniable talent makes him a great fit for us – having him collaborate with the brand at the beginning of 2020 really sets a precedence for what we are going to achieve this year. I’m excited for you all to see the edit’’. – boohooMAN CEO, Samir Kamani.
As someone who has generated a huge social media following in such a short space of time, Lil Mosey’s influence on Gen Z shows the impact he has already made which is only going to rise – and with boohooMAN’s core audience made up of young men and women from across the globe, this collaboration is a perfect fit.
Lil Mosey comments – ‘‘If you aren’t wearing boohooMAN, then what are you wearing? boohooMAN is the drip, the brand is blowing up daily. This collaboration feels natural to me, where I am from tracksuits are core to a man’s style, I live in them – this edit just made total sense’’.