‘Pride’ is a slice of smooth and addictive R&B stylings combining old-school influences with BLESSED’s own dynamic take on the genre that is earning them hordes of new fans. The track’s stylish and colourful visual, directed by London director Dumas Haddad, pays homage to some of the iconic girl groups of the 90s and 00s. ‘Pride’ also follows the recent release of BLESSED’s debut EP ‘See Through All The Colours’ which along with its seductive title track also featured their previous release ‘My Yute’ and debut track ‘Venom’.
Recently signed to the iconic Island Records hot on the heels of the buzz they have been bringing to the scene, BLESSED have steadily been building some serious heat and earning rave reviews from titles such as i-D and Wonderland and had Popjustice urging everyone to ‘keep your eyes on this pair’ whilst SBTV described the duo as ‘definitely blessed’.
Speaking on their new track and video, BLESSED told Hunger:
“’Pride‘ to us is about finding someone who you know has a wild streak in them like yourself. And when they unleash their wilder side, you want to be the one who tames them.
We wanted our visuals to use bright vibrant colours as the song is playful and fun. Destiny’s Child has always been our all-time favourite girl group, which was definitely one of the inspirations behind the video along with some of the other iconic girl groups from that era.”