BÄUMLER – passion.product.people – S/S 2018

Baumler_AIR_SS2018-20

Airiness, functionality and high comfort is defining the BÄUMLER collection this summer. In this way BÄUMLER was able to combine modernity with timeless elegance.
The modern aspect manifests especially through the minimum broader reverse and the shortening top collar.
In addition to the classic styles BÄUMLER bets this season on 1⁄2- lined suits, 1⁄4-lined or unlined jackets with patch pockets and rolling 3-button.

BÄUMLER remains true to their philosophy and relies as usual on finest quality, attention to elaborate details and passion for tailoring to create the perfect look.

Baumler_SS2018-2As a reaction to rising shares in revenues with modular suits and according to the general trend in the market BÄUMLER will include two new suits with contemporary checks from REDA (Natural Stretch, Super 110’S) and ZIGNONE (E-Motion) in the stock range till the End of August.
In view of the increasing importance of formal wear BÄUMLER will complete and extend the offer in almost all NOS articles with suitable waistcoats.

Baumler_SS2018_POS AIR

Coming summer BÄUMLER will expand the product range with a new capsule collection under the name AIR.

Special fabrics of the weaving mill REDA were exclusively used for this collection.
Light and soft fabrics with a weight of 180 grams per meter among the jackets are the main focus of the capsule. Natural stretch, super lightweight, breathability, poor wool and crumple insensitivity are just a few of the many benefits these highly twined fabrics offer. The extremely soft processing emphasizes these characteristics and creates a new airy wearing comfort.
The AiR capsule collection based on a modern fit is in favor of a super soft round shoulder processing and the minimal use of inlay. It is composed of one 1⁄2- lined suit plus one 1⁄4-lined jacket and one unlined jacket.
The capsule collection includes overall five articles, of which four are available in jackets.

An essential part of the capsule is the bold color range from petrol to light blue and grey in various designs – open checks or vichy checks bring a visually airiness into the collection and even let the owner simply lift-off.

The capsule collection for this summer applies with its own branding which will offer visual support to sales. The intention is to point out the key benefits with particular marketing measures such as an AiR Folder, POS-material for retailers.