Name Designer: @edwarfmurillomoreno
Established: September 2017
Kind of Style: Fetish hunk meets a Ken doll and have a party with a BDSM bull master in a 1980s glittery disco in Japan.
1. Please discribe yourself and your brand and its evolution in the past seasons.
2. Best and toughest part of designing a menswear collection.
3. What sources of inspiration are your biggest influence?
Everything! A billboard, a stain, but mainly vintage stuff from the 1980s, 1990s, gay porn stars and fashion designers like Walter Van Beirendonck & Bernhard Wilhelm (a good friend)
WALTER VAN BEIRENDONCK – FLICKR.COM C.C. (CREATIVE COMMONS)
BERNHARD WILHLELM LATE 2000S COLLECTION – D.R.
AMERICAN GAY MAGAZINE COVER FROM THE 1980S
4. What was your favorite collection so far?
It’s hard, because each collection is my baby, but Winter 2020 is my favorite because I was able to keep the hardcore DNA of the brand with sophisticated materials, so that was very meaningful to me.
5. How much of your success do you credit to the education you had?
A lot, I am a graphic designer (www.edwardmurillomoreno.com) so being able to create a brand from scratch let me play with my education and experience to create a nice product, supported by my team and my family (my mom was my first seamstress and pattern boss)
EDWARD MURILLO MORENO BRANDING KIT
EDWARD MURILLO MORENO SELF PORTRAIT WITH MODEL IG: @PRINCIPEDEEBANO – 2019
6. What genre of music best describes your collection?
In this moment 3: Future Funk, which is a mixture of techno beats with 1980s Japan disco hits, Neo Perreo: a guerrilla inspired hip hop and trap movement full of sexual innuendo and queer culture and anything from Tatsuro Yamashita.
Here’s a playlist:
Tatsuro Yamashita – Funky Flushin‘
7. How do you choose your models for your shows and campaigns?
Well I try to avoid the use of models, I look for real clients of the brand who want to pose for my lens (I take the pictures most of the time) and feel comfortable with their bodies. That to me is essential to promote the lifestyle of ATELIER CAVALIER
ATELIER CAVALIER WINTER 2020 COLLECTION – PHOTO: IG:@EDWARDMURILLOMORENO
8. Do you have any favorite male models
NO! All of them are my favorite, it might sound a bit cliche, but every guy have build the aesthetic of the brand and I’m very thankful with each one of him, so all of them are my favorite.
9. Where do you plan to take your brand next?
I am starting to make ready to wear pieces like t-shirts to translate the brand in a more „wide“ market, also I want to make accessories and sneakers, I love a good pair of sneakers to have any kind of fun 😉
ATELIER CAVALIER T – SHIRTS
10. Beside fashion – do you have any special talents?
Well I draw, I love to doodle anything on my free time. It lets me to release my creativity and also helps me to have new ideas for ATELIER CAVALIER
SETH FORNEA PARTY PORTRAIT – 2017