ALEXANDRA MOURA – Spring Summer 2021 Collection “Substratum”

Substratum | n. s. | adj.
(…)
2. A Foundation or groundwork.
4. [Philosophy] The underlying characterless substance that supports attributes of material reality
7. [adjective] That acts or is inside/underneath. = INTIMATE

To start off this collection, instinctively, the brand decided to look inside itself. Going back to its drawing archive, patterns, stock fabrics and fabric manipulations, we travelled back in time and through the concepts previously explored.

Thus we extracted what characterizes the brand, what the brand is.

Its characteristics were filtered and picked carefully, and in a conscious and uncomplicated process we decided the path for this season.

The joy of working the deconstruction of the classics persists. The delicate romantic evolves becoming more underground. The fabric manipulations make the collection more fun. The volume play, loose bows and strips stay present as details in the brand’s DNA. The urban and sport aesthetics help to create the constant opposites, bringing informality to the collections.

The result of this reflexion is a classic and conceptual pattern, which will too become part of the brand’s SUBSTRACT.