AF-100, the enduring legacy of white Air force 1

Pacific Sunwear of California Inc

AF-100-the-enduring-legacy-of-white-Air-force-1_FY7

To celebrate the 35th Anniversary of the Air Force 1, Nike has collaborated with visionaries from around the world in celebration of the shoe’s defining colorway, white-white.

“There is no other shoe that connects to sport, music, fashion, art, the street and the city all at the same time. The most ubiquitous Air Force 1 is the white-white. For the 35th anniversary, we selected collaborators who are impacting future generations across culture. Their brief was filtered through the white-white lens. The design brief was to remain classic and recognizable to the Air Force 1 while connecting to each collaborator’s life personally and the fields they represent.” – said Al Baik, Senior Creative Director at Nike Sportswear

In the end, Don C, Kareem “Biggs” Burke, Errolson Hugh, Travis Scott and Virgil Abloh all offered their distinct view of the icon. Here’s what they envisioned and how, together with Nike, they brought it to life.