17 London, a streetwear brand embedded in modern street culture, have released their spring summer 2018 collection – high quality streetwear worn by some of the biggest names in the UK urban scene such as Fekky, Mist, Scribz 67, Tinchy Stryder & Michael Dapaah.
Born of street culture past and present, 17 London represents the young urban male growing up in cities throughout the UK. Taking inspiration from classic streetwear and contemporary street culture, the brand resonates with millennials who want high quality, trend driven menswear. A diamond in the rough, 17 London is for those in the know, who value legitimacy when it comes to style.
The Spring Summer 2018 collection is a step in a new direction for the brand with a more colourful palette and technical, sports influenced textiles. The black & gold collection feature asymmetrical paint striping on lightweight, breathable fabrics while oversized futuristic digital prints are a nod to today’s digitized world.
17 London have a high quality, premium aesthetic that simply cannot be replicated. 2018 promises to be a big year for the brand with an upcoming collaboration range with underground musicians 67.